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Dry Sales
Spring Collection 2012
The packaging lines
The 6 packaging lines
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Seasons
Seasons is a more trendy design with "Springtime" and "Summertime" as recognisable logo.
- a wide range of flower bulbs, up to date and for a part exclusive as well
- an early assortment, available early in the season
- over 230 varieties available
- various price groups
- additional information in 24 languages
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Green frame
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Early delivery
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Grandeur
Grandeur is a packaging line with a tranquil, classical feel focussing.
- for the Cyrillic consumer a wide range of flower bulbs, up to date and for a part exclusive as well
- an early assortment, available early in the season
- over 230 varieties available
- various price groups
- additional information in 8 languages (Ru/Ua/Ee/Lv/Bg/Gb)
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Premium
Premium contains a popular range of flower bulbs.
- a silver seal emphasises the top quality of the bulbs
- almost 300 varieties available
- additional information in 24 languages
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Sparkling
Sparkling is the jumbo line of packaging.
- a surprising line of large-size packages
- contains more bulbs
- large capper
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Dutch Jewels
Dutch Jewels is a packaging line projecting a look that is pure Dutch.
- 28 beautiful bulb varieties that are real jewels
- efficient assortment
- planting tag included
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Economy
A small but efficient budget range.
- suitable for the "low-price" market
- one retail price for all packages
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Gift items
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Gift items: Amaryllis Rosado
ROsado is a new design boxes with a fashionable different charisma, tempting the consumer to impulse buys. The Rosado assortment compromises 8 different varieties; 4 single and 4 double varieties. The Rosado box contents 1 quality bulb and has clear plant instruction in 4 languages (Nl/Gb/Ge/Ru).
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Gift items: Rosado in display
Ready-made, to be placed directly on the shop floor, attractively packaged, tempting people into impulse buys: these are the characteristics of the amaryllis displays. The counter display contains 21 amaryllis boxes and the (wooden) shop display 147. Both come with with striking promotional material.
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Gift items: Bulbs in a cup
This season is also available a compact range of spring flowering bulbs pre-packed in a cup. The cup with lid has a clean and fresh appearance. The sleeve has a recognisable uniform style. Product information for the consumer is clearly noted on the sleeve. Each cup is completed with a colourfull high quality stake. The range content 22 variets including tulips, crocus and hyacinths.
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